HOW TO BOOST THE SALES OF DECORATION PRODUCTS WITH WINDOW DRESSING TECHNIQUES

The importance of window dressing is becoming increasingly important, given that nowadays there are a multitude of techniques that will help you to boost your sales. In this article we talk about an aspect that can significantly increase the sale of home decoration products. Stay tuned, we'll tell you everything you need to know!

DECORATION TIPS AND TECHNIQUES FOR WINDOW DRESSING SPACES

Taking care of shop windows helps to enhance the products and the image of the shop. Thanks to this, it is possible to surround the items for sale with other objects that help to sell them. This is because it shows how these items would fit in a person's home, so that the feeling of need will increase.

Thus, it is essential that you take care of all the details and make the window display and, of course, the products attractive to the end consumer. It is all about attracting attention and meeting their expectations, but accompanied by the ideal atmosphere for them to be sold. Here are the best tips to help you boost sales thanks to window dressing:

Direct lighting

One of the most important aspects of a shop window display is the lighting, which should be in accordance with the value of the product. So, you will have to play with the available lights and create effects with shadows to highlight a particular item. You can even make variations throughout the day, also depending on whether the shop window is on a street and receives natural light or if it is in a shopping centre.

Message and theme

Messages are often key to customers deciding to buy the items in question. In fact, if you get the message right, you have a lot to gain. For example, you can put signs saying "the light of your life" on a lamp, or "the most comfortable hoover". You should also be clear with your message so that there is no room for misinterpretation.

Seductive window displays

If you are not sure how to decorate your shop windows, you can try out different styles and decide on the one that best suits you from the outside. Here you should take into account everything from the colours to the aforementioned play of light, as well as the time of year you are in.

A good option is to use one or more collections that you want to highlight, as the different products will match and be more attractive to customers.

The balance

This is a key point, especially in visual merchandising. If you have been in a shop, you have probably had the feeling that if there is no order in what you see in the window, the product does not transmit the same security. This is exactly the mistake we don't want you to make. To do this, design a shop window that is balanced from the outside, with products in the centre or at the ends but which are not defining, so that customers don't notice them.

Original decorations

Everything is moving so fast that we must be constantly renewing our ideas. In this way, both innovation and originality are key aspects for the design of shop windows. For this reason, we recommend that you keep abreast of the latest trends in decoration and adapt your shop window to them.

Temporality

A shop window cannot remain unchanged for many months, as it would cease to attract attention and would no longer be up to date with the latest trends. Therefore, there must be a certain rotation so as not to visually saturate customers and to be able to constantly surprise them.

INCREASE YOUR SALES WITH THE BEST WINDOW DISPLAY

All in all, careful window dressing is something that can help you increase sales considerably, without forgetting the quality of the products. At Versa you can find the best collections and combinations of products for the home, ideal for making your window display stand out.

We also have a showroom in Bilbao, Vizcaya, where we have 1,000 m2 for you to get ideas and create a unique and original window display. Don't hesitate to visit us and give free rein to your imagination!